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Women's clothing industry trend analysis problems and opportunities

Categories: News CenterStars: 3Stars Visit: - Release time: 2014-04-18 10:27:00
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Along with the development of Chinese economy, the number of women's clothing brand has a high growth rate, but women's clothing brand, strong regional nationwide higher market share compared to men's clothing brand of women's clothing brands, the market share is still relatively low instability and consumer groups, consumer brand loyalty is relatively low.

The Chinese women's clothing brand industry development up to now, the longitudinal comparison has been the development by leaps and bounds, but compared with international advanced level, China's women's clothing brand design and brand concept, in the cultural, we still have some gap. Although, now China's women's clothing brand products production is low; Product variety, color, style a lot; Enterprise's production technology, equipment, management level increased significantly. In the clothing manufacturing level we are in a relatively short period of time quickly catch up with the international level, can undertake any international famous brand products in China now processed. But looked from the domestic market at present, almost all high-end market is occupied by foreign brands, from the international market, very few domestic brands can walk out of the "international". China is a big country of one billion three hundred million, is the world's largest clothing consumer and producer. Has great development in recent years, China's garment industry, clothing industry has made great contribution to China's export, the development of the apparel industry to promote the development of China's national economy greatly.

Market capacity

All over the world every three pieces of clothing, including one from the production in China. By the end of 2013, China's women's clothing enterprises above designated size of more than 12000, total assets of 500 billion yuan. The overall scale of China's women's clothing industry is very big, expanded steadily and orderly, while increasing production enterprises, the competition gradually increasing, but the brand concentration or at lower levels, lift profits space is still large. In 2013, women's clothing industry sales income 1.057614 trillion yuan, up 18.83% from a year earlier. Profit total 76.319 billion yuan, up 38.72% from a year earlier.

Channel analysis

In 2013 China's e-commerce transactions totalled 10.67 trillion yuan, in 2013 China's online retail transactions total accounted for about 7.7% of the total retail sales of social consumer goods. Clothing occupy the largest share of Chinese online shopping market, the size of the market grew by more than 50%. Women's clothing is still the biggest clothing online retail market segmentation, up proportion. C2C clothing retail market continues to shift to B2C, electricity day cat and that share is the largest. Three years ago, China's garment industry started mass into the field of electronic commerce, then after three years by leaps and bounds, now Chinese clothing electronic commerce how to carry on the deep leap forward? Currently online women's clothing brands mainly mass consumer market of the public, and international first-line brand high-grade brand has not yet officially entered the electricity, but this kind of phenomenon is changing. At the same time, women's electricity in a high-end niche business branding is steady progress in recent years.

Regional landscape

In recent years, the competition has from pure manufacturing enterprise strategy to gradually concentrated strategy evolution, in a market economy development of China's garment industry, in the industrial distribution of prominent feature is the industrial agglomeration. China's garment industry is concentrated mainly in the pearl river delta, Yangtze river delta, bohai rim region and the southeast coastal areas, in which women's clothing brand enterprises are also scattered accordingly. Every industry is concentrated with a clear market positioning, the characteristics of the product category is concentrated.

Market movements

With the rapid development of women's clothing market and competition has intensified, the market emerged in a considerable strength of female outfit brand, was born has obvious regional color industrial cluster; China's women's vogue, individuation, scale, and brand trend more and more obvious; Women tend to XiuXianHua, diversification, personalization, fashion and the brand.

The development trend

Modern consumer pays attention to personalized dress, the pursuit of style and perfect themselves, to choose their favorite clothes is a kind of fashion. Most women are willing to use clothing to show their own cultural level and grade. The female consumers of all ages is becoming more and more high to the requirement of brand clothing. This makes the market more differentiation from the less popular casual wear, sportswear, women's wear, ladies suits, fashion leisure, tailors, tailored, etc., also deep personalized services, such as specially designed to meet different ages, different economic status and cultural background of women consumers need. Clothing enterprises gradually enter the capital market, through the way such as restructuring, mergers and acquisitions to accomplish the capitalization operation, a lot of larger women's clothing enterprise at present has been extended to more than one brand. By 2015 China's women's gross value of industrial output will reach 1.8343 trillion yuan.

There is a problem

The layout of the international brand has accelerated in the Chinese market, the flood will cause certain impact to the Chinese national brand. Clothing industry is one of the industry system reform thorough, the pure market competition has brought people's happiness index of dressing change significantly; But the general practitioners own quality the good and bad are intermingled, also restricts the development of women's clothing industry. Increasingly close with the international communication of the Chinese women's clothing industry has also been an unprecedented impact. Orders, rising costs and other unfavorable factors in the usual performance gradually surfaced, under the light of partly block the speed of expansion of the industry, industry analysis of women's clothing industry in China and export trade as the main body of the processing enterprises suffered huge survival crisis. Women's clothing enterprise how to adapt to the domestic and international market demand change?

In order to comprehensively and accurately reflect the women's clothing industry development present situation and future trend, according to China's national bureau of statistics at home and abroad, the general administration of customs, relevant industry associations and relevant basic information and the professional research unit of newspapers and magazines published and provide a large number of data. Of status of women's clothing industry in China, women's clothing market supply and demand, the situation of women's clothing industry chain, the condition of women's key enterprises, such as content, detailed and in-depth analysis of women's clothing market development trend has made the detailed in-depth analysis, and based on the trajectory of industry for the future development prospect and trend of prudent judgment, for women's clothing industry investors looking for new investment opportunities. For the enterprise to understand women's clothing industry, investment, provide decision-making reference for the field.